Creative Fitness is a series of one day, interactive, workshops which deal with mastering the inputs to creative advertising - why good work works, understanding insights & propositions, brief writing, briefing sessions, evaluating work, how agencies work, how to motivate agencies, how to creative a creative environment. This is a one day, immersive programme that helps your team discover and practice the secrets to great brief writing.
Also advised is the coaching programme - once you have all the theory - then we work with you, on live briefs, to ensure you've got the hang of it.