Great briefs lead to great work.
We can help you write them.
Creative briefs are a bit like sausages: use bad ingredients, or a dodgy recipe, you'll end up with a bad banger. Same goes for a brief: what you put in is what you’ll get out. And sometimes the most important thing about writing a brief is knowing what to leave out.
Brief Therapy is purpose-built to help you get the recipe right. We'll coach you to write briefs that generate great work. We'll help you evaluate that work and give useful feedback to your creative teams too. We'll help you understand what great work looks like and why you should want it.
(Hint: it works better).
ABOUT US
Our brief-writing experts are some of the very best marketers, strategists and creatives in the business.
In addition to the main team, we also have access to all our experts in the Business Marketing Academy. Meet the main players: Gillian, Mosidi and Steph.
Gillian is a walking, talking advertising expert. Following a career of way too many years in the adbiz to mention, she has written extensively, lectured, developed training courses on creative effectiveness and briefwriting for some of the biggest brands in the world.
Mosidi is a marketer extraordinaire. She worked for Unilever in SA and the US, for Diageo, was GM for Hansa for SABMiller and head of brand for Vodacom. She knows her stuff and she can write a mean brief.
Stephanie is an incredible strategic planner. And Im not saying that lightly. The best ever. She worked for Ogilvy, Wieden & Kennedy and became global planner for AMV in London. Her planning tools and experience and knowing where and how to dig for gold will help you enormously.